We are pleased that you have chosen to visit a webpage of Volkswagen AG, Berliner Ring 2, D-38440 Wolfsburg, listed in the Register of Companies of the District Court of Brunswick under No. HRB 100484 ("Volkswagen AG"), and would like to take this opportunity to thank you for your interest in our company and our products. Protecting your privacy is especially important to us. We would like to inform you about how your data is collected, processed and used in the section below. These processes are always performed in a manner that is compliant with data protection regulations.
General information on log data
It is perfectly possible to visit Volkswagen AG websites without giving us any information about your identity.
In this case, we will only automatically collect the following log data:
Recording, processing and using your personal data
Your personal data includes information such as your name, address, phone number and email address. Personal data shall only be collected, processed and/or used if you transmit it to us willingly, e.g. for the purposes of initiating, specifying the content of or amending a contractual relationship between yourself and us, or registering for personalised services. Furthermore, your personal data shall only be used if you have consented to such use in advance, e.g. for the receipt of advertising and market research information.
You can use this website to order a newsletter or publications by Volkswagen AG (e.g. annual reports), or to send a contact request. Personal data provided in this context shall be collected, processed and used exclusively for the provision of the respective service to the extent of your consent. Volkswagen AG uses the 'double opt-in process' in this respect. An email will be sent to you at the email address provided requesting you to confirm your consent here. You may withdraw your consent to Volkswagen AG at any time and free of charge with immediate effect, e.g. by using the "unsubscribe" link provided in each newsletter or by sending an e-mail to the following address firstname.lastname@example.org.
Targeted advertising (Targeting)
Volkswagen AG creates pseudonymised user profiles for the purposes of targeted advertising (targeting). Pseudonumisation refers to the replacement of the name and other identifying features with an indicator in order to make it considerably more difficult or impossible to identify the person concerned. Cookies are used for this purpose. Cookies are small files containing configuration information and are saved on your computer. The cookie tracks information about your activities on the website in question (for example, your browsing habits, which pages you visit, which ad banners you click on, etc.). Most web browsers automatically accept cookies by default. You can prevent the creation of a pseudonymised user profile at any time with immediate effect by changing your browser settings so that no cookies, or only certain cookies, are accepted or so that you are notified as soon as cookies are transmitted. This may mean that you cannot use all of the features on our website to their full extent. In addition, you may withdraw your consent to the processing of this data by clicking on the following link. You have the option there of deactivating the pseudonymised data processing by confirming with “OK” the dialogue box which then opens. By clicking on “OK” the placement of an opt-out cookie is initiated on your computer in which your consent withdrawal preference is stored.
Please click here to deactivate the pseudonymised data collection.
Use of Adobe Analytics
This website uses the Adobe Analytics web analytics service to evaluate user access. For the purposes of this evaluation cookies are stored on your computer to collect information, which is also stored on the servers of Adobe Systems Software Ireland Limited ("Adobe"). You may withdraw your consent to the collection and processing of this data at any time with immediate effect by preventing the storage of cookies through changing your browser settings. In addition, you may withdraw your consent to the processing of this data by clicking on the following link. You have the option there of withdrawing consent to the evaluation by Adobe Analytics by confirming with “OK” the dialogue box which then opens. By clicking on “OK” the placement of an opt-out cookie is initiated on your computer in which your consent withdrawal preference is stored.
Please click here to withdraw consent to the evaluation by Adobe Analytics.
It is not possible to link the information stored on the Adobe servers directly to a specific person, since Adobe Analytics is used with the "Before Geo-Lookup: Replace visitor's last IP octet with 0" and "Obfuscate IP-Removed" settings selected. The "Before Geo-Lookup: Replace visitor's last IP octet with 0" setting ensures that the IP address is anonymised before this geolocalisation by replacing the final octet of the IP address with zeroes. For the purposes of statistical evaluation, the user's approximate location is added to the tracking package, which still contains the full IP address. Before the tracking package is saved, the IP address is then replaced with an individual, fixed IP address – referred to as a generic IP address – if the "Obfuscate IP –Removed" setting has been configured. This means that the IP address is no longer contained in a data set that is saved.
You have the right to information regarding the processing and use of your personal data at any time, and to require that it is corrected or deleted. You can exercise these rights at no cost by emailing Volkswagen AG at the e-mail address email@example.com or by using the contact information contained in the company's site notice.
Would you like to know how Volkswagen AG makes use of your data or do you have other questions relating to data protection? On the following pages you will find all essential answers!
1. What are personal data?
Personal data may be regarded as being information which can be assigned to you personally. This includes such as your name, your address, your telephone number and your e-mail address. This does not include information which cannot be directly associated with you personally. If you wish to make use of one of our personalised services, order a product or conclude a subscription, we ask you for certain personal data.
2. What are personalised services?
Personalised services are services for which a registration with personal data is required. The aim of these services is the quick and comfortable arrangement for you of our online offer in line with your personal interests. Your login and registration data may be viewed and changed at any time on all Volkswagen portals for which you register using your personal data under the link "Modify profile". You may, of course, delete your data at any time. However, where mandatory data details are affected by the deletion, this consequently means that the personalised service can no longer be used.
3. How are may data made use of by Volkswagen AG?
Without your consent, the personal data collected on Volkswagen AG’s websites will only be handled and used to process contracts and your requests. Your data will only be handled and used for any further purpose, such as for advertising or market research, and in order to help tailor online services from Volkswagen AG more closely to your needs, with your prior express consent. The same applies to the handling and use of your data for the purpose of personally tailored advertising.
4. What does Volkswagen AG regard as advertising and market research?
We regard advertising and market research as including
5. What is regarded as personally tailored advertising?
As part of our personalised services, where you previously give your consent, we create personally tailored advertising and a personal user profile. For this purpose, the registration data which are known as part of the use of our Volkswagen portals and the data stored during the usage of our services (frequency, duration and content) are brought together in a database. The registration and usage data are automatically evaluated there with the aim of comparing the resulting user profile with our range of products and services. Then, we are able to produce personally tailored advertising for you. This thus saves you from receiving information which you do not need and your data enable us to address you in a more targeted manner. The usage profile enable us, for example, to send you individually tailored advertising after you have saved your desired car in the car park of the portal advice & purchase. Of course, we only create the usage profile based on your activities within our Volkswagen portals.
6. What are cookies?
A cookie is a small data record which can be stored on your hard disk. These data records are produced and sent to you by the web server which you connected to using your web browser (e.g. Internet Explorer, Netscape Navigator). Through the cookie you can be recognised when you visit the website without requiring any data, which you have previously entered, to be re-input.
Most browsers are currently set by default to automatically accept cookies. However, you have the option to set your browser to reject cookies or to display them in advance. In addition, you can also delete cookies from your system (e. g. in the Windows Explorer) at any time. For this, please use the Help function in your operating system or view the Help page.
8. Do I have a right to information?
You have, of course, the right to discover at any time what personal data we are storing about you. For this please contact the Data Protection Officer of Volkswagen AG.
9. Do I have a right to modify or delete my data?
You have the right, at any time with immediate effect, to partially or completely withdraw your consent to the processing of your data. We will delete your relevant data in such a case. However, in exceptional cases, laws, in particular those relating to the usage of data for invoicing and book-keeping purposes, may prohibit a deletion.
In the area of Volkswagen personalised services you can modify your user account via the link “Modify profile” or deregister via the function “Delete profile data”, i.e. your personal connection will be completely removed.
10. Will my data be passed to third parties?
Your data will fundamentally not be transferred to third parties. A transfer to Volkswagen Group companies or other third parties, given in the declaration of consent, shall only take place with your agreement and where these recipients have undertaken to Volkswagen AG to comply with the current German data protection regulations.
We commission service providers as part of the processing of your enquiries and your usage of our services. These service providers are contractually obliged to comply German data protection regulations and are not considered within the terms of data protection regulations as third parties.
11. Does this privacy statement also apply to online forums and chats?
During communication in online forums and chats to which Volkswagen AG grants you access on its website you are in a public domain. In this respect the privacy statement does not extend to this form of the transmission of your personal data. Please consider this when using these services.
12. What applies to text message and e-mail services?
Volkswagen AG offers you the option to use text message and e-mail services in the Volkswagen portals under the condition that you observe the secrecy of telecommunications.
13. Does this privacy statement also apply to other providers’ websites?
These data protection declarations do not apply to other providers’ websites which may be visited via links on the Volkswagen website. Please therefore pay attention to the regulations of other providers for data protection.
14. What is the situation with regard to technical security during the transmission of my data?
Personal data which are stored by Volkswagen are kept in secure operational environments and are not accessible to the public. In certain cases, such as when entering your password, your personal data are encrypted before the transaction is carried out using secure technology. Our servers use Secure Socket Layer (SSL) technology for the protection of the transmission of personal data. This means that the communication between you and the appropriate Volkswagen AG servers takes place using a recognised encryption method (currently SSL Version 3, 128 Bit). If your browser supports SSL, the transmission of personal data will be protected by this function. In such a case, most browsers show whether the security protocol is supported by means of a short dialogue field or by an icon. Further information may be found under the Help function of your browser. Almost all modern browsers support SSL. Should you have no possibility to use SSL due to the limited features of your browser, we recommend you the use of the latest version of Firefox or the Microsoft Internet Explorer which you can currently download free-of-charge in the internet.
15. Are my connecting data stored?
Volkswagen AG also stores your connecting data (such as your IP address etc.) when you visit the website. We only process these or make use of them after ending of the connection where they are necessary for the creation of additional connections, where appropriate, for invoicing purposes, for the tracking of malfunctions in telecommunications equipment and the determination of the misuse of our telecommunications services. We otherwise promptly delete your connecting data at the latest on the day of the ending of the connection.
16. How does Volkswagen AG protect minors?
As the protection of minors is of particular importance to Volkswagen AG, we refuse to send advertising to minors where their age is known to us.
17. Amendment to this privacy statement
The rapid development of the internet requires us to amend our privacy statement from time to time. Where the content of your declaration of consent is also affected by this, we will bring this to your attention. Please always refer to the current version of our privacy statement.
18. Contact person for questions or information requests
Should you have any questions, remarks, complaints and information requests in connection with our data protection declaration and the processing of your personal data, you can contact Volkswagen Customer Support, who will be happy to help you, under the following e-mail address: