5 March 2017
On Tuesday, 7 March, the world premier for the all-new Arteon will take place at the 87th Geneva International Motor Show. Social media fans will be able to watch “as it happens” via the Volkswagen Middle East Instagram channel’s @VolkswagenME “My Story”, where the brand will present the all-new Arteon in a series of videos and images live from the event.
The Arteon is an all-new fastback combining avant-garde design with a high level of versatility. Positioned above the Passat, the premium mid-size saloon features charismatic exterior elements and an exceptionally spacious interior architecture, with ample head and leg room for all seating positions, which is extraordinary for this body form.
Furthermore, the new Arteon will include the latest generation of driver assistance systems, typically reserved for luxury automobiles. This unique combination makes the Arteon one of the most attractive products in its segment. Digitalisation is a key strategy in developing the Volkswagen Middle East business model, and the Arteon will play a key role in the development of a new communication strategy by utilising Instagram during the motor show.
Andrew Savvas, Brand Director Volkswagen Middle East, “Our customers are always online and continuously seek auto news and the latest information relating to our products and brand across our social channels. Which is why, they will be among the first in the region to know everything about the most exciting launch of the year. A charismatic new design combined with intuitive technology for a new generation of automobile enthusiasts – the new Arteon is a class apart.”
“Our priority is to go above and beyond expectations, to ensure that our customers’ needs are met; from a world class experience at a service centre, to ensuring they have the most accurate, up-to-the-minute information about Volkswagen products available on the market.”
Volkswagen Middle East continues to explore digitalisation as a means of better serving customers throughout the region. Earlier this year the brand launched a world-first collaboration with Twitter and Brndstr, via Twitter’s direct messaging service, resulting in the “Volksbot”. The unveil of the all-new Arteon will begin at 13:15 UAE time or 10:15 CET.